For D2C eCommerce Brands

Email and SMS that actually moves the revenue needle.

Carbon Copy Design is a freelance Klaviyo and Shopify partner helping growing D2C brands turn their list into their most profitable channel. No bloated agency. No offshore guesswork. Just one operator who lives inside your account.

Trusted by growing D2C brands
Cocktail Candy
Just Planet
RJ Watches
Direct
Access to the founder on every account, no juniors and no account managers
AU Based
A local specialist in your timezone, not an offshore generalist guessing at your brand voice
100%
Klaviyo and Shopify focused, no generalist work
The Problem

Email is the cheapest channel you own. Most brands waste it.

Paid ad costs keep climbing while attribution gets murkier. You need a backend that converts the warm leads you already paid for, not another acquisition lever.

Most Klaviyo accounts I open have the same problems. Weak flows, no real segmentation, deliverability quietly tanking, and a calendar of campaigns that all look the same.

Done properly, email and SMS should be pulling 30 to 40 percent of total store revenue. That is not a stretch goal, it is the baseline for brands taking retention seriously.

The Process

The Carbon Copy Process.

A focused 30-day build to get your account producing, then ongoing optimisation from there.

01 / Audit

Foundations

Day 1
  • Full Klaviyo and Shopify audit
  • Deliverability and DNS check covering SPF, DKIM, DMARC, and sending domain
  • 30-day roadmap delivered
02 / Build

Build & Launch

Days 2 to 30
  • Brand, product, and customer research
  • Sign-up form rebuild with proper segmentation
  • Core flows built: Welcome, Browse Abandon, Cart, Checkout, Post Purchase, Winback, Sunset, VIP
  • Weekly campaign calendar live
  • Cross-channel SMS layer where it makes sense
03 / Scale

Optimise & Scale

Day 30 onward
  • Ongoing A/B tests on subject lines, offers, and creative
  • New flow angles and segment experiments monthly
  • Monthly performance reports with clear next steps
  • Direct Slack or email access, no ticket queue
What You Get

Here is exactly what is included.

Every retainer covers the full spectrum of Klaviyo and Shopify retention work. No surprises, no upsells.

  • Pop-up and sign-up form strategy and build
  • 3 to 4 email campaigns per week, written and designed
  • Minimum 8 automated flows with 40 plus emails inside them
  • Ongoing Klaviyo and Shopify management
  • Deliverability monitoring and fixes
  • Monthly performance reporting
  • Cross-channel marketing calendar
  • Direct access to Nick, no account managers
Testimonials

What clients say.

We have been working with Nick for the last 6 months, and the effect on sales has exceeded our highest expectations. Within a month, the coffee bean sales had increased substantially, and we couldn't be happier. Nick helped us every step of the way, as it was our first time using a professional email marketing service. Nick is creative, caring and works brilliantly with our team here at Just Planet, always available for a chat or to share a new idea with us. Our customers have given us great feedback; they love to hear our latest news, and our latest offers too. We are looking forward to the coming year, and building our customer relationships through email marketing. We highly recommend Nick, give him a call, you will be glad you did.

Lee Palumbo
Director, Just Planet
Is This A Fit

Who this is for.

For you if you want

  • A dedicated specialist living inside your Klaviyo
  • A long-term retention partner, not a one-off project
  • Plain English reporting and direct communication
  • Real revenue lift, not vanity open rates

You should

  • Run a D2C eCommerce brand on Shopify
  • Be doing at least $30k AUD per month in revenue
  • Have a Klaviyo account or be ready to set one up
  • Treat email as a real channel, not an afterthought
Frequently Asked

Questions worth asking.

How is Carbon Copy Design different from a full agency?

You work directly with me. No account managers, no junior copywriters, no ticket queues. One operator who knows your account, your customers, and your brand voice inside out.

What does a typical engagement look like?

Month one is the audit and build. From day 2 to day 30 I am rebuilding your forms, flows, and campaign calendar. From day 30 onward we move into ongoing optimisation, weekly campaigns, and monthly reporting.

How many campaigns will you send each week?

Three to four campaigns per week is the standard cadence. We adjust based on list health, deliverability, and what your audience actually engages with.

What does it cost?

Retainers start from a fixed monthly fee that reflects the scope above. Book a free call and I will walk you through pricing once I understand the account.

Do you work with brands outside Australia?

Yes. I work with D2C brands across Australia, the US, the UK, and Europe. Communication is async-friendly with weekly check-ins.

What if I already have flows set up?

Most brands do. The audit covers what you have, what is working, and what needs rebuilding. Nothing gets touched until we agree on the plan.

Let's Talk

Let's see if it's a fit.

Book a free 15-minute call. No pitch, no pressure. We will look at your account together and you will leave with at least one thing you can fix this week.

Book My Free Call →