Give me 20 minutes, and you'll understand D2C email.

Book a free call and I'll walk you through the whole system end to end. Every flow, every campaign, every number. The strategy is simple. Building it well is the hard part, and that's my job.

Emails We've Sent.

A few campaigns from the brands I work with. Hover over one to pause it and scroll through the whole email.

Trusted by growing D2C brands
Cocktail Candy
Just Planet
RJ Watches
100%
Email and SMS focus. Retention is the whole job here, not a side service, so your account gets the attention it deserves
Direct
Access to the founder on every account, no juniors and no account managers
AU Based
A local specialist in your timezone, not an offshore generalist guessing at your brand voice

Email is the cheapest channel you own. Most brands waste it.

Paid ad costs keep climbing while attribution gets murkier. You need a backend that converts the warm leads you already paid for, not another acquisition lever.

Done properly, email and SMS should be pulling 30 to 40 percent of total store revenue. That is the baseline for brands taking retention seriously, not a stretch goal.

Start a brand
Pay for paid ads
Get sales
Customers leavemoney leaks out here
With email & SMS
Email & SMS
Customers come back & buy again

The Carbon Copy Process.

A focused 30-day build to get your account producing, then ongoing optimisation from there.

1

Foundations

  • Full account and store audit
  • Deliverability and DNS check covering SPF, DKIM, DMARC, and sending domain
  • 90-day roadmap delivered
2

Build & Launch

  • Brand, product, and customer research
  • Sign-up form rebuild with proper segmentation
  • Core flows built: Welcome, Browse Abandon, Cart, Checkout, Post Purchase, Winback, Sunset, VIP
  • Weekly campaign calendar live
  • Cross-channel SMS layer where it makes sense
3

Optimise & Scale

  • Ongoing A/B tests on subject lines, offers, and creative
  • New flow angles and segment experiments monthly
  • Monthly performance reports with clear next steps
  • Direct Slack or email access, no ticket queue

I'll work with the tools you already have.

Plenty of freelancers quietly push you onto their preferred platform because it is easier for them. I work the other way around. Your store, your email platform, your reporting setup, and I fit into it.

If a migration genuinely makes sense down the track, I will tell you why and what it costs. It is never a condition of working together.

Here is exactly what is included.

Every retainer covers the full spectrum of email and SMS retention work.

  • Pop-up and sign-up form strategy and build
  • 3 to 4 email campaigns per week, written and designed
  • Minimum 8 automated flows with 40 plus emails inside them
  • Ongoing email platform and store management
  • Deliverability monitoring and fixes
  • Monthly performance reporting
  • Cross-channel marketing calendar
  • Direct access to Nick, no account managers

What clients say.

We have been working with Nick for the last 6 months, and the effect on sales has exceeded our highest expectations. Within a month, the coffee bean sales had increased substantially, and we couldn't be happier. Nick helped us every step of the way, as it was our first time using a professional email marketing service. Nick is creative, caring and works brilliantly with our team here at Just Planet, always available for a chat or to share a new idea with us. Our customers have given us great feedback; they love to hear our latest news, and our latest offers too. We are looking forward to the coming year, and building our customer relationships through email marketing. We highly recommend Nick, give him a call, you will be glad you did.

Lee Palumbo
Director, Just Planet
Nicholas Neroni, founder of Carbon Copy Design

The person behind the emails.

I'm Nicholas Neroni, the founder of Carbon Copy Design and the only person you will ever deal with here. I work from Brisbane with D2C brands across Australia.

The copy, the design, the flows, the deliverability checks, the monthly numbers: all of it is done by me, and I keep the client roster small enough that it stays that way. When you book a call, I'm the one who answers.

Who this is for.

For you if you want

  • A dedicated specialist living inside your account
  • A long-term retention partner, not a one-off project
  • Plain English reporting and direct communication
  • Real revenue lift, not vanity open rates

You should

  • Run a D2C eCommerce brand
  • Have at least 100 active users on your site per day
  • Have an email platform, or be ready to set one up
  • Treat email as a real channel, not an afterthought

Questions worth asking.

How is Carbon Copy Design different from a full agency?

You work directly with me. No account managers, no junior copywriters, no ticket queues. One operator who knows your account, your customers, and your brand voice inside out.

What does a typical engagement look like?

Month one is the audit and build. From day 2 to day 30 I am rebuilding your forms, flows, and campaign calendar. From day 30 onward we move into ongoing optimisation, weekly campaigns, and monthly reporting.

How many campaigns will you send each week?

Three to four campaigns per week is the standard cadence. We adjust based on list health, deliverability, and what your audience actually engages with.

Do I have to switch platforms to work with you?

No. I work inside whatever store and email platform you already run. If I think a change would genuinely pay for itself, I will show you the numbers and let you decide.

What does it cost?

Retainers start from a fixed monthly fee that reflects the scope above. Book a free call and I will walk you through pricing once I understand the account.

Where are your clients based?

I work with D2C brands across Australia, from my base in Brisbane. Communication is async-friendly with weekly check-ins, so timezones are never an issue.

What if I already have flows set up?

Most brands do. The audit covers what you have, what is working, and what needs rebuilding. Nothing gets touched until we agree on the plan.

Let's see if it's a fit.

Book a free 20-minute call. No pitch, no pressure. We will look at your account together and you will leave with at least one thing you can fix this week.

Book My Free Call →